Jan, 2017 the pros and cons of viral marketing show that it can be a positive, lowcost solution when it is done right. Nov 11, 2016 in spite of the fact that viral marketing is an efficient way of marketing and promoting the products, it does have its drawbacks and negative aspects as well. It will always be a hitormiss proposition, but with meaningful metrics put into place before beginning the campaign, youll be able to know if this is an investment that makes sense for your brand. The advantages of viral marketing service are high credibility, low costs, great reach, high efficiency and the opportunity to continuous promotion adjustments. In this article, you will understand the various advantages and disadvantages of viral marketing. As we previously mentioned, you just have to think of the big idea and make it creatively interesting for people and the rest of the work will be done by the people. We help our clients to pave their way to the global market by implementing digital marketing strategies and tactics in a manner that is relevant and applicable. We are an agency experienced in the field of digital marketing aka online marketing and its related disciplines. Viral marketing is a powerful tool that can spread the message of a company or product to a broad range of people in a short period of time. The most creative and original viral marketing plans use others resources to g et the word out. Advantages of viral marketing research methodology. The idea behind this type of online marketing is to provide customers and potential customers with information they will want to pass on to other people they know. Advantages and disadvantages of viral marketing miles media.
The six simple principles of viral marketing practical. May 15, 2007 the term viral marketing formed by venture capitalist steve jurvetson in 1997 to explain the exclusive referral marketing program produced by hotmail, one of the primary free email services. In b2b, viral marketing means the rapid spread of a message about a new product or service, in a similar way to the spread of a virus yang and allenby, 2003. Where k % of users who take a particular action then share that action, which then encourages new people to repeat that same action. Advantages and disadvantages of viral marketing internet. One of the main advantages is that viral marketing needs less funding to. Critical factors and advantage factors influencing the implementation of viral marketing by considering the mediating role of islamic marketing. Mar 08, 2019 viral marketing is a marketing strategy to encourage people who interact with a marketing message then to share it.
Therefore in this paper, it will be discussed thoroughly about the elements and factors of a good viral marketing strategy and what benefits, problems and. The aim of the study is to explore the effect of critical factors and advantage factors on the implementation of viral marketing. Start with a marketing plan identifying the customer and their needs and wants. The dynamics of viral marketing 3 of the long tail indicates that niche products with low sales are contributing signi.
Viral marketing helps reach very large audiences in a very short time. Overall however, the advantages of viral marketing far outweigh the disadvantages. Digital marketing agency in kerala viral mafia digital. As a marketer or business owner, youre probably familiar with the idea of going viral and would love to take advantage of it, but the truth is. I am new to this sort of marketing,so an example would broaden my knowledge about viral marketing. The market research cost and effectiveness, if done right, will become invaluable to a company that is starting a campaign like this and getting their products evaluated. Viral marketing viral marketing is a strategy based on the internet and takes advantage of the nature of information dissemination route on the internet scott, 2008. The advantages of viral marketing service are high credibility, low costs, great reach, and more. Viral marketing is the modern implication of the word of mouth marketing. Like virus, this type of marketing reproduces itself and customers is its client disseminating it.
Broad and global reach not restricted to one region or area. The spread of an effective viral marketing campaign is akin to an epidemic outbreak of a virus, limited only by the potency and relevance of the marketing message. With that said, there are principles that are present in every single one of the viral marketing campaign examples we tackle below. Viral marketing advantages and disadvantages pdf best digital. F or example, placing text or graphic links on others. July 28, 2018 february 14, 2019 kaka sahil thakral.
Social media marketing is a new trend and rapidl y growing way in which businesses are reaching o ut to. Digital marketing advantage of viral marketing, advantages and disadvantages of buzz marketing, advantages of viral marketing, advantages of viral messages, best viral marketing campaigns 2016, best viral marketing campaigns 2017, best viral marketing campaigns 2018, describe viral marketing, facebook viral marketing examples, guerilla. In the context of all viral marketing, dobele et al. Pdf critical factors and advantage factors influencing. The rule states that the top twenty percent of the products account for 80 percent of. The majority of authors addressing the topic of viral marketing praise the cost advantage benefits of viral marketing campaigns. The main disadvantages of the viral marketing are that you have to work in association with an unknown group, chances of getting an unsolicited email threats and the dilution of the. Viral marketing advantages and disadvantages pdf best. Devising concepts commensurate with your goals you should then create an apt idea in tandem with the goal. The sharing effect is based on k known as the viral growth rate. Viral marketing went from a flashy buzzword for an unpredictable internet meme to a much soughtafter strategy, years ago, but that in no way means its old news. It has been stressed that a viral marketing campaign has a relatively low cost for development, depending on its sophistication, and is within budgetary constraints of many city marketing organisations wober.
The term viral marketing was coined by tim draper, a harvard business school graduate, and used extensively to describe the emails that aided advertising of products. The main reasons for the wide popularity of viral marketing are. But there are also general advantages and disadvantages of marketing across every spectrum. The idea is for it to be the users themselves that choose to share the content. Socializing and networking has now made very closer to the people. Critical factors and advantage factors influencing the.
Word of mouth can be an effective strategy when you are trying to create a brand, but companies need to keep the disadvantages of viral marketing in mind as well. In the context of email viral marketing, phelps et al. The advantage of viral marketing strategy is that it manages to present the product or service extensively, but the downside is that there is no control on how the information is spread. In much the same way that a cold can be spread from person to person, attention can be drawn to your business. General advantages of marketing an obvious advantage of marketing is the promotion of your business. Advantages and disadvantages of a marketing strategy. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. Several outsourcing companies around the world are providing viral marketing services. Viral marketing exploits existing social networks by encouraging customers to share product information with their friends. Advantages and disadvantages of viral marketing you need to.
Going viral can make a powerful impact on your business and lead to a plethora of future. Here are some of the issues that viral marketing presents. Aug 05, 2014 advantages and disadvantages of viral marketing never fail to remember that you should develop the address for your website. Viral marketing exists in many forms including articles, videos, ebooks, software, reports, interactive flash games, white papers, text messages even tweets.
There are millions of people using social media platforms. While viral marketing is often spread through social. It never hurts to know the benefits any given discipline provides. Aug 17, 2012 viral marketing is a great strategy for doing just that, while simultaneously building your brand. Viral marketing is that which is able to generate interest and the potential sale of a brand or product through messages that spread like a virus, in other words, quickly, and from person to person. The internet era and its potential internet formerly a niche and exclusive medium, today constitutes an inseparable element of our reality. People will get to know about one product or brand and spread the word around to other people. Top 10 advantages of internet marketing digital vidya. Jul 29, 2017 viral marketing journal 2098 avalon dr nashville, tennessee 37210.
Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions. Viral marketing and content forwarding on social media core. Digital marketing advantage of viral marketing, advantages and disadvantages of buzz marketing, advantages of viral marketing. How to create a viral marketing strategy josh fechter. Jul 15, 2011 viral marketing uses the network effect of the internet so that the marketing messages can be reached mass audience rapidly and effectively. Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product. Viral campaigns have to be original, relevant and balance the companys brand and commercial messages with being funny, gross and sexy. The increasing popularity of many online social network sites, such as facebook, myspace, and twitter, presents new opportunities for enabling largescale and prevalent viral marketing online. If you think what help does a customer list do, you need to know that a. Factors that lead videos to become internet phenomena by tyler west 77 rule out the possibility of common elements. The article on advantages and disadvantages of viral marketing was rather brief and informative. Absence or lack of intrusion and interruption has been noted in the literature as an additional substantial advantage of viral marketing. Our team is purely resultsdriven, ensuring timely and cost effective web solutions.
The term viral marketing was first used in 1997 to explain the extraordinary growth of hotmail which accumulated over 8 million users in an astonishing 18 months. Devising concepts commensurate with your goals you should then create an apt idea in tandem with the goal and generate a buzz. Jul, 2010 to help you make sense of what are the key traits and components that create the conditions for a successful viral marketing campaign, this masternewmedia guide shares a highly curated selection of the best analysis, reports and published research on the web on the topic of viral marketing. Jul 30, 2015 5 benefits of viral videos july 30, 2015 by team impossible talk to any video marketer and they will tell you that the level of satisfaction in the work they do is determined by how well received and viral a video is. The study population consisted of all students of islamic azad. Taking advantage of the inherent nature of internet as communication vehicles viral marketing enables consumers to share information and content within their social network easier and faster, there are without time and location limitation for internet communications naylor and kleiser, 2000. Viral marketing journal 6 advantages of affiliate marketing. Advantages and disadvantages of viral marketing you need. As a suggestion it would be great to have examples of implementation of viral marketing. May 05, 2018 viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the messages exposure and influence. Advantages and disadvantages of viral marketing internet marketing. Viral marketing is considered to have the following disadvantages compared to other media.
Jul 30, 2012 like any other strategy, there are both advantages and disadvantages to viral marketing. In fact, this research seeks to draw connections between elements such as a videos presentation, runtime, content, and popularity. Marketing and advertising cost is one of the biggest financial burdens that businesses. Pdf on dec 9, 2002, h b klopper and others published viral marketing. It can take the form of a tell a friend button on your web site, email messages distributed to multiple addresses, instant messages, or text messages displayed on cell phones.
Marketing is defined by wikipedia as the process by which companies create customer interest in goods or services through which companies build strong customer relationships and creates value for their customers and for themselves. We are one of the leading digital marketing agency in kerala, calicut and cochin. Before choosing to take it as a marketing strategy, you need to carefully weigh up the pros against the cons. Viral marketing usually appears to be completely dependent on the image of the product in the eyes of the respondents or the customers. It is an effective online form since wordofmouth communication is also known as buzz marketing. Since the essence of business is fulfilling a need it is an. Viral marketing advantages and disadvantages pdf how does viral marketing work. As a marketer or business owner, youre probably familiar with the idea of going viral and would love to take advantage of it, but the truth is, there are many misconceptions about.
We believe that solutions to successful viral marketing campaigns must include some vital parts, which 1 engages. Building a viral marketing campaign is unpredictable yet with the right strategy, entirely possible. The biggest advantage of this type of marketing is that it is a very cost effective way because unlike television and print media where advertising expenses are very high viral marketing requires internet and access to various social media which involves a negligible cost to the company. It can be delivered by word of mouth or enhanced by the network effects of the internet and mobile networks. May 19, 20 specific viral marketing campaigns initiated by mazda, nike, virgin blue, and old spice can be mentioned to illustrate this point. The two faces of viral marketing advantages and disadvantages.
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